Fetisso: The Latex Revolution- Utra Strong; Easy Care; Amazing Fit.
Fetisso has adopted our US marketing slogan as the company’s new world-wide catchphrase. The next posts will focus on these qualities that separate Fetisso from traditional latex clothes.
Ultra Strong
Vulcanization of rubber was invented by Charles Goodyear and patented in the US in 1837. The process allowed ordinary rubber to become more elastic and improved its strength immensely. Chlorinating latex is a similar process and makes wearing Fetisso clothes a truly unique experience. The surface is ultra-smooth and glides over the skin easily and effortlessly. The increased elasticity gives Fetisso clothing a strength not achievable with sheet latex.
In early production of our show Fetish, http://youtu.be/YebG-RiqejQ we began using Fetisso for the first time and were amazed at how quickly the cast could get in and out of the clothes—without cornstarch! Then we discovered how they could pull and tug at the clothes and they would simply not tear and hardly showed fingernail marks. You can tell a Las Vegas dancer to be careful with their fingernails when putting on latex, but in a quick change, they forget this in an instant.
Cut-out Latex Stockings & Gloves?
Amazing Stockings! We also knew that in several acts, the dancers wear dance tights or go barefooted and didn’t have the critical feel of their feet and toes wearing regular latex stockings. Fetisso stockings are made from anatomical molds, so there is a left and right footed stocking to make a pair. We tried cutting out the forward part of the foot and found that the rubber did not tear as we expected it would. even during an intense rehearsal.
Enlightened, we then cut out the fingers of the gloves with the same effect. Our show choreography is complicated and athletic-there are a lot of walk-overs, hand-stands, lifts, and other moves that require the touch and grip of the fingers. The strength was mind-blowing. We never imagined using latex so strong. We even used the cut-out fingers to add as accessories and color accents, wearing red fingertips over black gloves, or black fingertips over transparent gloves.
Next, we tried putting Fetisso in the washing machine. Yes, a regular washing machine. Now, imagine having 10-15 characters on stage, each wearing latex costumes or accessories. With a bra and g, stockings, gloves, and a mask, that’s 7 articles of rubber each. Just for that production number. Now imagine the pile of wet rubber clothes you have at the end. Its a LOT of rubber clothes to clean. We put in the wash, twenty, thirty, even forty items at a time. Fetisso is so pliable, you can fit a lot of clothes in a washing machine, so we kept adding and adding. Warm water, a dash of liquid detergent, regular cycle, regular spin. NO PROBLEM. We didn’t put in the dryer, of course. The washing machine had no effect whatsoever on the clothing, and it made our wardrobe mistress very happy in the process.
So there you have it-the amazing quality of vulcanized or chlorinated latex gives Fetisso a strength we never imagined and we really put it to the test. Right now we have about twenty pair of cut-out stockings and gloves, each has been worn dozens of times-on stage! How’s that for strong?
